Elaine Hebert


Elaine Hebert has about 13 years of service on the NorCal Solar board. She’s been interested in solar since the late 1970s and started her renewable energy career as a volunteer for Boston’s Urban Solar Energy Association in the early 1980s. Before earning her B.S. degree from University of California/Davis in Environmental and Resource Science, she worked in the wind energy industry and continued to volunteer in solar. In 2005 the American Solar Energy Society (ASES) awarded her the prestigious Rebecca Vories Award for outstanding volunteer efforts supporting ASES’s mission. In 2007, ASES named her an ASES Fellow.

Elaine works at the California Energy Commission and has been there since 1994. Her current position is in the Public Interest Energy Research (PIER) program, where she manages contracted research work in zero energy homes and sustainable communities. In her spare time she renovates a 1910 Victorian house to be as “green” as possible.

Elaine can be reached at Click for email address


Eric Larson

Eric joined the board of NorCal Solar to get involved in making a positive change in our environment and community. Advocating alternative energy is a way to leave the world in a better condition than he found it. He has taken solar energy classes through PG&E, and has done a solar roof install with Grid Alternatives.

A love of the outdoors and green spaces is in Eric’s DNA, having been born and raised in Oregon and getting his B.S. in Biology from the University of Oregon. Building on an MBA and 15 years in biotech marketing, he is a Product Manager at Zeiss Meditec developing medical devices. Free time is spent with his great wife and kids, landscaping his yard, golfing, playing tennis, and fly fishing in the Sierras. And, advocating solar and renewable energy!




Pete Shoemaker

Pete Shoemaker is the Renewables Program Coordinator at the PG&E Pacific Energy Center in San Francisco. He teaches a variety of courses for the PEC, including those on solar electric (PV) systems, solar water heating systems, and combining energy efficiency and renewables.

Pete has much experience in the renewables industry, including two years as head of the PV division of Poco Solar Energy, Inc., of Santa Clara. He is well-versed in sales and system design for both residential and commercial customers. Pete has worked as a PV consultant for green building projects in the City of Pacifica, assisting in design, permitting, and environmental impact reports.

Pete's educational background includes workshop and classroom teaching and curriculum design, including ten years as a lead educational software designer for The Learning Company. He has a B.A. from Stanford University.

Pete can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it.


Justis Fennell

Justis is the accomplished owner and general manager of a regional wholesale solar distribution business for over 20 years. He specializes in Passive House remodeling.

Justis attended the UC Berkeley extension for multiple solar training and solar market analysis courses where he gained the knowledge he utilizes today in his business. He resides in Oakland with his wife and two daughters.

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